Checkout Teardown Series
Public checkout teardowns —
every flow leaks. Here's where.
Real audits of real checkouts. The exact revenue leaks, the actual math, the specific fixes — documented so you don't make the same mistakes.
SaaS Checkout
New
$28–84M
The Notion Checkout Is Leaking $28M+/Year
7 decision gates. The downgrade trap is the silent killer.
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SaaS Upgrade
$10.5M
Framer's Upgrade Flow Is Leaving $10.5M on the Table
5 plans became 3. Editor seats doubled. Nobody told annual subscribers.
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DTC Checkout
$50–100K/mo
Graza's Checkout Has 5 Gates Before Cart
Subscribe & Save is pre-selected. 44% of buyers never reach checkout.
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